Accelerate the skills development of your employees thanks to the nudge training method

At Fifty, we believe that no matter how good your product or service is, its success will depend on the people who work on it every day. We have developed our solution to help your employees to improve their skills, without constraints or penalties. Our innovative platform combines the performance of artificial intelligence (AI) with the efficiency of the nudge training method Our innovative platform combines the performance of artificial intelligence (AI) with the efficiency of the training system to effectively support them in their work and personal development.

Nudge theory: what is it?

For a long time it was thought that humans were rational and thoughtful. However, the progress made in the field of behavioural sciences over the last forty years tends to prove the contrary.

Indeed, many studies have shown that people do not always act rationally. They are unable to appreciate certain possibilities and often make rash decisions on the basis of emotion. This assertion is reinforced by the discovery of the existence of cognitive biases, small mechanisms that alter our judgements and cause us to make bad decisions.

In their book Nudge - Improving Decisions about Health, Wealth and Happiness (2008), Richard Thaler and Cass Sunstein theorised that if a behaviour or a bad decision was the result of cognitive biases or automatisms, it was possible to influence that behaviour in a subtle way by modifying the immediate environment, i.e. by interacting with the physical, social and psychological aspects of the context in which the choice is made.

In concrete terms, the nudge theory is a technique linked to behavioural economics which aims to encourage behavioural change, but in a "gentle" way and without constraints or sanctions.

The most famous example of the use of nudge is the fly in the urinal trick. In 2016, Amsterdam airport managed to reduce the number of interventions by its cleaning teams by 80% by drawing fake flies on the bowls of the men's toilets. This was intended to encourage users to 'aim right'.

At Fiftywe use the same approach for our nudge training method. Once connected to the platform, the employee receives suggestions for actions to be carried out, both in terms of business skills and soft skills. These recommendations will enable them to really put their theoretical knowledge into practice.

Nudge training method: enabling the employee to be a real actor of change

Companies have understood the importance of training and the need to develop the skills of their employees. But despite their good will, it is clear that, all too often, the results are not forthcoming and the training sessions are a waste of time. training sessions are a waste of time. The reason is that employees sometimes find it difficult to move from theory to practice, probably because of a lack of evaluation or post-training follow-up.

It is from this observation that we had the idea to create our SaaS platform. Thanks to an algorithm based on artificial intelligence and advances in behavioural economics, this tool makes it possible to multiply the transition from theory to practice by three.

Thanks to the recommendations for action that they receive on a daily basis, employees will be able to put into practice the theories they have learned during their training, and will thus be a real actor of change.