Nudge training for better employee performance

The Nudge or "nudge" consists of positively inspiring a virtuous behaviour, for example by using games. This method, which is free of punishment and guilt, has already proved its worth in many contexts. In companies, Nudge training can be used to guide employees to adopt more productive behaviour.

The principles of the Nudge approach

This approach is at the crossroads of economics and psychology. It refutes the economic theory of rationality. Indeed, the authors who have worked on this issue argue that humans do not always make well thought-out decisions. We are subject to many 'biases', factors that influence our behaviour and that are not related to rationality.

Some examples of bias are

• Framing bias, which concerns the presentation of the message or product: pre-cut portions with a lower weight than the spontaneous choice of consumers help to establish temperance;
• Anchoring bias: we make a decision more easily when we are 'informed' by a decision we have already made or by someone close to us;
• Short-term bias: we tend to value immediate gratification more highly. The sensation of smoking masks the likelihood of lung cancer;
• Risk aversion bias: people would rather earn €1,500 than €1,600, of which €100 goes to taxes.

The Nudges or "nudges" aim to exploit these biases to inspire more virtuous behaviour. Thus, training through nudges consists of provoking a gentle change in employees, so that they integrate new skills in the long term. To do this, experiential learning is preferred, whether it is through actual production activities or games.

Nudge has been used successfully by several governments and many organisations. In business, this approach opens up many possibilities. In addition to increasing the skills of employees, it can also be used in customer relations and management in general.

Fifty, Nudge training for employees in companies

Fifty is a digital platform that is presented as an On-the-Job Training Action (OJTA). It is therefore anchored in practice and makes it possible to combine the requirements of productivity and learning. Fifty is made up of micro-actions to be completed each day in order to improve the targeted skills.

The Fifty method is an action of Nudge trainingThe Fifty method is a training action that uses the knowledge gained from this approach to optimise the motivation and commitment of the employees-learners. Without constraint or sanction, it encourages structural change, as subjects learn to adopt more beneficial, effective and productive behaviours in the long term. This training, which is human resources oriented, concerns both technical and human skills. However, it is particularly interesting for developing know-how (procedural skills) and soft skills (adaptability).

Thanks to Nudge, the company can achieve new performances and outperform its competitors. Indeed, Nudge training allows each individual to be accompanied by personalised learning, in order to obtain convincing personal and collective results. With FiftyWith Nudge, changes are quantified in real time, all with anonymised results.