Behavioural sciences now allow us to better understand how our brain works. In particular, they have highlighted the routines it adopts to make our daily lives easier but which can sometimes become obstacles: cognitive biases.
- What are cognitive biases really?
- What roles can they play in a context of transformation?
- What opportunities and challenges are there to facilitate change?
- What pragmatic feedback can be obtained on a large scale, in particular through the famous "nudges"?