There are many opportunities and ways to learn: in our personal and professional lives, we are constantly surrounded by videos, lectures, conferences, advice, etc. on a wide variety of subjects. But even if we manage to memorise most of this content, the biggest obstacle we face is taking action. And it is precisely in the face of this " intention-action gap" that we are most often at a loss: no matter how much we know, we can't do it!
This observation, common to all, has been the basis of research in behavioural sciences, and more particularly of the nudge theory, the 2017 Nobel Prize in Economics. According to this theory, it would be possible to help individuals move from intentions to action by modifying their architecture of choice through nudges, i.e. soft incentives that encourage them to make the best decision.
It then took only two years for this theory to be applied in certain public policies, and then to the world of private enterprise: by accompanying the behavioural anchoring of training courses, behavioural sciences provide a solution to the growing disengagement problem faced by training and business transformation directors. It is by combining these innovative theories with the power of artificial intelligence that eDoing solutionswere born.