Concepts to be differentiated in the behavioural sciences
![](https://cdn.prod.website-files.com/5faead74efcb604d68485b28/60b74c6b6866bcd50c56a832_VERSUS.jpg)
How to develop your skills?
It is necessary to know the subject (cognitive) and to practice it (behavioural). These are two distinct, though complementary, processes that go together differently.
![](https://cdn.prod.website-files.com/5faead74efcb604d68485b28/60b73ff8efdb5e1ccb827f97_1-cogVScomportemental.png)
When we take action, we systematically mobilise two distinct - and complementary - psychological forces.
One is to question the benefits of future action (motivation) and the other is to consider possible obstacles in order to overcome them (volition).
![](https://cdn.prod.website-files.com/5faead74efcb604d68485b28/60b7412cf2c76f1c9ac8fdea_2-motivationVSvolition.png)
There is often confusion between nudges and notifications.
The latter is, however, one type of nudge among hundreds - provided it is designed in the right way - and rather low value added!
![](https://cdn.prod.website-files.com/5faead74efcb604d68485b28/60b7413500ca3afd4fb6983f_3-nudgeVSnotif.png)
The two disciplines are often confused.
Behavioural Economics is included in the Behavioural Sciences (although it is better known because it has been awarded a Nobel Prize).
![](https://cdn.prod.website-files.com/5faead74efcb604d68485b28/60b7413f3ccef281dc7338a3_4-sciences-compVSeco-comp.png)