This method theorised by the 2017 Nobel Prize winner in Economics, Richard Thaler, brings together all the mechanisms that help move from intention to action.
In this #CultureTech episode filmed by the Grande Ecole du Numérique, Alexia Cordier, co-founder and CEO of Fifty, explains
- why it is so difficult to move from knowing to doing
- the role of cognitive biases
- and how to apply the Nudge method in practice after a training course.