Board Member Fifty
Associate Professor at HEC
Author of numerous books, including the latest Noise, co-authored with Daniel Kahneman and Cass Sustein.
Daniel Kahneman, winner of the 2002 Nobel Prize in Economics, scientifically proves a fact of everyday life: it is not enough to know in order to do. Cognitive biases prevent us from translating knowledge into behaviour. This is what training, transformation and communication in companies come up against, however motivating and memorable they may be.
The combination of behavioural sciences and digital technology allows us to support the evolution of behaviour at scale. This is eDoing, which integrates with existing tools in the company for easy and fluid use.
Richard Thaler, Nobel Prize in Economics 2017, demonstrates that behavioral change can and must be accompanied in order to become reality. Through specific approaches, such as the Nudge method, knowledge is transformed into action. This transfer is measured to increase the ROI of development and change management programs.
Discover the articles of Léonie, PhD student at Fifty