Women empowerment: After inspiration, ManoMano takes action

At the crossroads of the world of DIY and tech, ManoMano wants to dispel prejudices about the place of women in these sectors. As part of The Ladder, their internal community focused on the empowerment of women, ManoMano created an empowerment program for all women in the company in order to To encourage gender equality and leadership.

With a strong Do It Yourself culture, the aim is to help women take action and become drivers of their own development. ManoMano has therefore chosen to combine the "#IamRemarkable" training created by Google with an eDoing program, to put theory into practice as soon as the training is finished..
The program is very successful with +85% active participation and several hundred actions undertaken in just a few weeks.

Pauline Boët, Head of Social Responsibility at ManoMano and Alexia Cordier, CEO and co-founder of Fifty will share with you the drivers of this transformation of behaviors.

To discover during this webinar:

- What is the vision of parity at ManoMano?

- How to move from awareness-raising to concrete actions on parity?

- How was the device designed to invite all women to become drivers of this transformation?

- What were the results and what were the lessons learned?