Nudge and its use in learning & development

What do flies and elephants have in common?

One, in the form of a sticker, has made it possible to improve the cleanliness of airport toilets remarkably effectively. The other appears on the cover of a book that has sold millions of copies. These two animals are among the most common illustrations of Nudge theory.

This theory, which won the 2017 Nobel Prize in Economics, is getting more and more people talking about it. Whether it's exploratory articles, praises or questions, many media and companies are taking up this new subject.

Nudge theory, by providing new insights into the mechanisms that guide our decisions and actions, seems to offer a great breeding ground of opportunities for many sectors, such as Learning & Development.

In this white paper, find out how this theory came about, and how it applies to Learning & Development challenges, in particular through digital solutions.