What do a fly and an elephant have in common?
One, in sticker form, was a remarkably effective device for improving the cleanliness of airport toilets. The other appears on the cover of a book that has sold millions of copies. These two animals are among the most widespread illustrations of the Nudge theory.
This theory, winner of the 2017 Nobel Prize in Economics, is becoming more and more talked about. Whether in the form of exploratory articles, praise or questioning, many media and companies are seizing on this new subject.
Nudge theory, by shedding new light on the mechanisms guiding our decisions and actions, seems to offer a tremendous breeding ground of opportunities for many sectors, such as learning & development.
In this white paper, discover how this theory was born, and how it applies to learning & development issues, particularly through digital solutions.